Vend Dealer Hub replaces Blocket Admin: what changes for you
Vend, the group behind Blocket, is building a shared Nordic platform for professional dealers. It replaces Blocket Admin. Here is what has been confirmed and what it means for you.
What Dealer Hub is
Vend Marketplaces owns Blocket in Sweden, FINN in Norway, and Bilbasen and DBA in Denmark. The company is now building a shared platform for professional dealers called Dealer Hub, gathering ad management, leads, pricing insights, statistics and API services in one place instead of one tool per marketplace.
According to Vend, Dealer Hub supersedes three existing tools: FINN Bedriftscenter in Norway, Blocket Admin in Sweden and Bilinfo in Denmark. It is a replacement, not something alongside.
The timeline
- Norway: launching May 2026, for cars, boats, caravans and motorcycles.
- Sweden: during 2026.
- Denmark: broader rollout in 2027, with a pilot for boats, caravans and motorcycles already under way on DBA.
Vend describes the platform as one shared Nordic build deployed market by market, developed together with dealers through beta phases and continuous feedback. An exact date for the Swedish move has not been announced at the time of writing.
What changes day to day
If you list and edit ads in Blocket Admin today, the interface is going to be replaced. The login changes, the menus change, and most likely so does where you find statistics and enquiries. Expect a period of relearning routines.
The direction Vend emphasises is moving from seeing after the fact what happened to being told what to do next. Robin Suwe, EVP at Vend Mobility, frames the goal as dealers moving from reactive management to proactive decision-making.
What happens to the stock feed?
That is the question we get most often, and the short answer is that an automatic stock feed does not depend on which interface you personally log into. Dealer Hub includes API services, as today's solution does, and that is the route a system uses to fetch your cars.
We are following the Swedish rollout and will adapt the integration as Vend releases the details, so your website keeps showing the right stock through the switch. Changing your ad interface should not mean changing your system at the same time.
Three things you can do now
- Watch for Blocket's messages about when your account moves, and make sure the right person in the firm reads them.
- Make sure your stock is already accurate where it sits. A migration is a bad time to discover stale ads.
- If you currently copy cars to your website by hand, that is exactly the kind of double work worth designing out alongside a move.