Professional vehicle photos without a photo shoot – with Studio
NEWThe first image is often the first thing a potential buyer sees. Whether it is a car, truck, tractor, motorcycle, motorhome or boat, the vehicle has to make a good first impression.
The problem is that vehicle photos rarely end up consistent in practice.
One vehicle is shot in sunshine, the next in rain. One stands in front of the workshop, another in the car park, and a third was shot on a completely different camera. The result is a stock where every vehicle looks like it came from its own photo shoot.
Studio solves that by making your existing photos consistent, without you having to reshoot the vehicles.
How Studio works
Studio starts from the photos you have already taken.
You select the photos on a vehicle in stock or upload your own straight into Studio. Then you choose the backdrop you want and let Studio process the images.
You choose between three backdrops:
- Light grey
- Graphite
- Warm white
The images render in 4K and you get a notification when they are done. You can then compare the result with the original and decide whether the images go straight into the gallery or get downloaded.
That gives you professional, consistent imagery without booking a photo shoot every time a new vehicle arrives.
One look across the whole stock
When every vehicle is presented in a similar visual language, it becomes easier for the customer to focus on the vehicle itself.
That holds whatever you sell. A stock of cars can get the same visual expression as a stock of vans. A dealer in construction machinery can use the same workflow for tractors and other working vehicles, while a marina can use Studio for boats.
The goal is not for every vehicle to look the same. The goal is for every image to feel like it comes from the same company.
Add your brand
Studio can also tie the images more clearly to your company. The registration plate can carry your logo or your name as text, and you can place the logo on the wall behind the vehicle.
The placement stays consistent between images, which gives the whole stock a coherent look. That is particularly useful for companies with many vehicles listed at once that want to build recognition around their brand.
For every type of vehicle
Studio is not limited to cars. Different vehicles need different treatment, which is why Studio can be used for, among others:
- Cars
- Vans
- Trucks
- Motorhomes
- Tractors
- Construction machinery
- Motorcycles
- Snowmobiles
- Boats
- Trailers
A boat on a trailer does not need to be presented the same way as a car. The same goes for a tractor or a larger truck. Studio adapts the result to the vehicle so the backdrop works for both small and large subjects.
What does Studio replace?
Traditional vehicle photography can give very good results, but it takes time. The vehicle has to be moved into place, the shoot has to be planned, and someone has to be available when the photos are taken. When several new vehicles arrive at once, the photography easily falls behind.
Instead, Studio uses the photos you take anyway. You can shoot the vehicle in the yard on your phone, put the images into Studio and get a consistent result without a separate shoot. That matters most when you have many vehicles to publish.
What does Studio cost?
Studio costs credits. You choose how many you want each month, from 1,500 and up, and the credits can be used across Carostock. The more credits, the lower the price per credit. Billing is monthly with no lock-in, and the price is worked out on the product page.
Getting started with better vehicle photos
Studio sits in the menu, and every vehicle also has its own Studio tab holding the photos that have already been uploaded.
An easy way to start is to pick a few of the vehicles that have been in stock longest and give their photos one consistent look. Whether you sell cars, boats, tractors, trucks or other vehicles, Studio presents the whole stock the same way.