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How to photograph a car for sale: nine shots, same angles every time

Photos are the first thing a buyer looks at in a listing. Take the same shots, from the same angles, of every car, and your whole stock looks considered. Here are the angles, the settings and the mistakes that are easiest to avoid.

Volvo V60 from the front three-quarter against a light grey studio backdrop, with Carostock on the number plate

How do you take good photos of a car?

Six things make the most difference:

  • The same angle on every car
  • The car in the middle
  • The whole car in the frame
  • Phone in landscape
  • Camera level
  • A tripod or phone holder

Which angles should you photograph a car from?

Start outside the car and finish inside it. The numbers show where to stand for each shot.

The car seen from above with the nine photo positions marked
Volvo V60 from the front three-quarter
1. Front three-quarterThe main photo. Stand at the front corner on the driver's side, with the camera at headlight height.
Volvo V60 from the rear three-quarter
2. Rear three-quarterMove to the opposite rear corner. Same height and same distance as shot 1.
The front wheel of a Volvo V60
3. WheelGet close to the front wheel so the whole rim is in the frame.
The driver's seat seen through the open driver's door
4. Driver's seatOpen the driver's door and shoot in towards the steering wheel and seat.
The dashboard and steering wheel shot from the back seat
5. DashboardShoot from the back seat, with the steering wheel in the middle.
The dashboard seen through the open passenger door
6. Passenger sideOpen the passenger door and shoot towards the dashboard.
The digital instrument cluster with the ignition on
7. GaugesTurn the ignition on so the mileage shows.
The centre screen showing navigation
8. ScreenShow the navigation or the reversing camera.
The back seat seen through the open rear door
9. Back seatOpen the rear door and shoot in.
The front seats under the panoramic roof
Extra: Panoramic roofDoes the car have a sunroof or panoramic roof? Take one more shot that shows it.

Take the shots in the same order every time. You won't miss an angle, and the cars look consistent across your listings.

Common mistakes when photographing cars

These four stand out straight away in a listing, even when the background has been replaced.

A Mercedes shot so close that only the front shows
Too closeHalf the car is missing. Step back until the whole car fits, with a little space around it.
A Mercedes shot straight from the side
Random angleStraight from the side and low down. The photo doesn't match the rest of the stock. Take the main photo from the front three-quarter on every car.
A portrait photo that cuts the car off
Portrait photoThe listing crops it and half the car is gone. Hold the phone in landscape.
A Mercedes shot with a tilted camera
Tilted cameraThe car looks like it's rolling downhill. Keep the camera level, or put the phone in a holder.

Photographing cars with a phone

An ordinary phone does the job. Hold it in landscape so the whole car fits. Portrait photos get cropped in the listing, and the front or the back of the car disappears.

A phone held in landscape showing the whole car, next to a phone in portrait that cuts the car off

Choose the 3:2 format if your camera has it. Most phones shoot in 4:3, and that works well too. Turn on the grid in the camera settings to make it easier to keep the car centred and the camera level.

The same photo in the 3:2, 4:3 and 9:16 formats

With a simple tripod and a phone holder, every car is shot from the same height and angle. Set the phone at roughly headlight height.

A phone in a holder on a tripod, at the height of the car's headlights

Car photography without a photographer

With Carostock Studio you photograph the car where it's parked, on the forecourt or in the showroom. Studio creates AI studio photos: the car is placed against a studio backdrop and your logo goes on the number plate. Each photo is ready in about a minute, and every car in stock gets the same backdrop, whatever the weather or location.

An original photo compared with the same vehicle as a studio photo
Studio photoOriginal photo
Mercedes-Benz SL 65 AMG, before and after Studio. See more vehicles and backdrops on the Studio page.

The photos in this guide have been through Studio, with the Light grey backdrop and Carostock's logo on the plate. Close-ups without a background, like the gauges, are left as they are, and they cost nothing.

Studio works best when the basics are right: the whole car in the frame, the same angle and the camera level. You pay per photo, and the prices are on the Studio page.